As a founding employee of DICE and ultimately its President, I helped grow the business from an idea in a pub to a platform with over 10 million Monthly Active Users, in one of the most competitive verticals out there: music and event ticketing. We built a brand so beloved that fans actually love a ticketing company.

Along the way, I helped scale DICE to 500 employees. I launched our business across the UK, Europe and the US, and led our commercial efforts as we built our partner base, expanded to new markets, and pivoted to live streaming during COVID.

I’ve presented at board level for a decade, navigated growing pains at every stage from Seed to Sale, and helped define the DNA of a company that changed how fans discover and attend live events. DICE was acquired by Fever in 2025.

I am currently an advisor to DICE and Fever.

www.dice.fm